Social Media & Digital Content Coordinator
Position Overview
Bloom Kenya is looking for a creative and strategic Social Media and Digital Content Coordinator to lead our social media presence and drive brand engagement. This is a part-time consultant role with flexible working hours, ideal for a candidate with strong digital marketing expertise and a passion for fashion. The selected candidate will be responsible for managing social media platforms, developing engaging content, and executing digital marketing strategies to build a strong online community.
Key Responsibilities
Social Media Strategy & Campaigns
- Develop and implement strategic social media marketing plans aligned with brand goals.
- Plan and execute innovative campaigns to promote products, collections, and brand initiatives.
- Track and analyze campaign performance to optimize engagement and conversions.
Content Creation & Management
- Develop visually appealing and high-quality content, including photos, videos, and graphics.
- Organize and conduct photoshoots, video shoots, and other content production activities.
- Create and manage a social media content calendar, ensuring a consistent posting schedule.
- Write compelling and brand-aligned captions, product descriptions, and promotional copy.
Community Engagement & Page Management
- Monitor, engage, and respond to comments, messages, and mentions in a timely manner.
- Grow and nurture the brand’s online community through interactive and engaging content.
- Collaborate with influencers, brand ambassadors, and industry partners to expand reach.
Audience Insights & Growth
- Research and understand the target audience, identifying content preferences and trends.
- Utilize analytics tools to track audience behavior and refine content strategies accordingly.
- Develop and execute strategies to increase followers, engagement, and brand loyalty.
Advertising & Performance Tracking
- Manage paid social media campaigns (Facebook, Instagram, TikTok, Pinterest, Website, etc.).
- Optimize ads for engagement, reach, and conversion.
- Prepare monthly reports on key metrics, performance insights, and recommendations.
Website Management
- Upload and update content on the website, including product listings, blog posts, and promotions.
- Create and implement seasonal website layouts that align with brand campaigns.
- Ensure website visuals and copy are aligned with the brand’s aesthetic and messaging.
- Work closely with the web development team to improve user experience and functionality.
Requirements & Qualifications
- Proven experience in social media management, preferably in the fashion industry.
- Strong photography, videography, and content creation skills.
- Proficiency in social media platforms and analytics tools (Meta Business Suite, TikTok Ads Manager, etc.).
- Excellent writing, communication, and creative storytelling abilities.
- Knowledge of fashion trends, audience preferences, and influencer marketing.
- Ability to work independently, meet deadlines, and manage multiple projects.
- Experience with social media advertising and paid promotions is a plus.
- Availability: This is a part-time consultant role requiring a flexible schedule.
Application Process
Interested and qualified candidates are encouraged to apply through The Talentory, the recruitment partner for this position on behalf of Bloom Kenya.
Applications will be reviewed on a rolling basis, so early submissions are encouraged.
📌 To apply, send your detailed CV and cover letter to recruitment@thetalentory.co.ke by 7 March 2025.
📌 Use “Social Media and Digital Content Coordinator Application” as the subject line.
⚠ Note: Only shortlisted candidates will be contacted.